An Introduction to the latest Ford Focus

The latest version of the Ford Focus is designed with an array of technologies and an emphasis on craftsmanship and occupant safety.

The model delivers up to 40mpg on the road and represents Ford’s main motor with millions sold since its launch in 1998.

The latest focus is the result of a global development program under the company’s One Ford strategy.

Ford has developed the Focus to meet the universal needs of worldwide customers, while fine-tuning to suit regional preferences.

The four-door saloon and and five-door hatchback share a sporty character, marking the next evolution of Ford’s kinetic design form language. The profile is sleek with a rising beltline and athletic stance.

The Focus exterior is reinforced by the distinctive design inside, featuring a modern, cockpit-style interior with modern centre console.

This space combines the functionality of the latest equipment with craftsmanship through the shape of the soft-touch instrument panel.

The Focus offers interior space that rivals larger vehicles. There is plenty of first-row shoulder room and front headroom is generous. The second row makes good provision for hip room.

Noise, vibration and harshness levels have been reduced and driving dynamics improved from the previous generation by increasing the stiffness of the body structure. There is 30 per cent greater rigidity than the previous Focus model.

The Focus features a windshield with a special acoustic layer, which reduces wind and road noise. The windshield is complemented by increased side and rear glass thickness to ensure peace and quiet in the cabin.

The latest Focus has a chassis design complemented by a new electric power-assisted steering system that has been carefully tuned to deliver precise response at highway speeds while remaining light at lower speeds for parking purposes.

Ford engineers have enhanced the cornering capability and stability of the Focus with a standard torque vectoring control system that behaves like a limited-slip differential to constantly balance distribution of torque between the driven front wheels resulting in better grip and less understeer.

One of the engines offered on the Focus is a 2.0-litre DOHC four-cylinder engine that combines high-pressure gasoline direct injection and twin independent variable camshaft timing.

It delivers 20 more horsepower than the previous Focus 2.0-litre unit and brings a fuel economy improvement of more than 10 per cent.

This engine is mated with the latest six-speed Ford PowerShift automatic transmission. Featuring a dual dry-clutch design, this advanced transmission is also offered with SelectShift Automatic functionality, allowing drivers to manually control gear selection. For drivers preferring a stick shift and clutch pedal, Focus offers a five-speed manual transmission.

The 2012 Focus four-door has a drag coefficient as low as 0.295 thanks to a streamlined shape, a steeply raked windshield and active grille shutter system which combine to significantly reduce drag and help reduce Focus wind noise at speed while contributing to improved fuel efficiency.

The Ford Focus was designed to exceed global safety standards for occupant and pedestrian protection. Featuring next-generation front and side airbag technologies to tailor deployment to individual occupants, Focus includes segment-exclusive Safety Canopy curtain airbags. Each innovation represents an improvement upon used Ford models.

The driver’s airbag uses a reconfigured curve-shaped tether system that pulls in the lower section to create a “pocket” to help lessen the impact of the airbag on the driver’s chest and ribs in frontal crashes. Side airbags feature unique shoulder vents that stay open and reduce pressure for smaller occupants who typically benefit from reduced forces.

High-strength steels comprise 55 percent of the Focus body shell, with ultra-high-strength and boron steels making up more than 31 percent of the skeletal structure. These advanced materials help Focus meet crash regulations across world markets while minimizing the vehicle’s weight and contributing to fuel economy.